My teeth feel so much cleaner.
I drink coffee every morning, so I wanted something simple to add to my normal routine. The foaming texture spreads really well while brushing and leaves my mouth feeling noticeably fresh and clean.

See what people are saying about the 8X brighter-smile routine.
08 · KNOW THE DIFFERENCE
Daily toothpaste can help remove soft plaque, food debris, and some surface stains. It cannot replace professional diagnosis or treatment for cavities, gum disease, or hardened tartar.
Use it like the toothpaste already sitting on your sink — just with a cleaner pump format.
For first use, follow the bottle instructions to prime or open the dispenser.
Dispense an appropriate amount of gel directly onto the brush head.
Brush thoroughly, rinse and continue your normal oral-care routine.
The formula pairs its signature niacinamide positioning with familiar polishing and daily oral-care ingredients.
A commonly used toothpaste polishing ingredient that helps remove visible surface buildup during brushing.
Part of the formula's daily surface-care and clean-feeling brushing system.
The signature ingredient at the center of this modern foaming oral-care formula.
03 · MICRO-FOAM MOTION
Rich micro-foam helps clean hard-to-reach areas and lift everyday surface stains for a fresher, brighter-looking smile.
Meet the foaming gel toothpaste made for coffee, tea and everyday routines — with a controlled pump, polishing ingredients and an icy-fresh brushing feel.